CEO & Founder
H-in-Q was founded by Driss Farissi, a world class Marketing Strategist, Market Researcher and Data Scientist. After more than 25 years spent in the industry working both on client and supplier side in 7 countries and 3 continents with projects spanning all the 5 continents, Driss decided to start his own business to participate in shaping market research future.
Our Mission / Vision
H-in-Q mission is to combine the best of Technology, Marketing and Analytics to offer our industry clients the best of digital.
Digital made it possible, for the first time in marketing history, to interact with consumers and measure how they feel and react on the same platform, understanding, on real time basis, what they do and why they do it offering potential to react an adapt to their needs nearly instantly.
H-in-Q offers solutions covering all marketing areas such as Branding, Brand Health Tracking, Innovation Management, Pricing, Shopper, Customer Experience, Retail, etc. We offer our clients world class solutions and unmatched client support and consulting.
Our strength lies in our continuous quest to offer our clients the most up to date market research tools, solutions and approaches.
Our unique positioning sits at the crossroads of marketing consulting, digital, data management and analytics.
Our vision is to create the leader of digital in our region and rank among the global top 10 digital providers in 10 years
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