Journey Mapping 2.0: The Future of Customer Experience or the End of Human Intuition?
The New Battleground for Customer Experience In the digital age, companies no longer compete merely on products or price, they engage in a race for superior customer journeys. The evolution of journey mapping into what critics call “Journey Mapping 2.0” signals a paradigm shift: customer path‑tracking is now powered by data, AI and real-time feedback...










